OpenAI's Sora Revenue-Sharing & No-Code Agent Builder: What You Need to Know in 2025

The artificial intelligence landscape continues to evolve rapidly in 2025, and OpenAI is at the forefront with groundbreaking developments that could reshape content creation, AI workflows, and monetization models. This week, two major announcements have captured the industry's attention: OpenAI’s plans for revenue-sharing in its invite-only Sora app and the launch of a no-code agent builder unveiled during Dev Day. These moves highlight broader trends in AI adoption, creator compensation, and democratizing AI tool development.

OpenAI Sora: Monetizing Memes and Copyright Management

OpenAI’s Sora app skyrocketed to #1 on the Apple App Store over the weekend, despite growing pains with content filters. Users quickly encountered restrictions as copyright protection mechanisms kicked in, preventing unauthorized use of popular IP in AI-generated videos. However, in a recent update, OpenAI CEO Sam Altman announced the implementation of granular, opt-in controls for rights-holders. This allows creators and IP owners to selectively share content, enabling a flexible balance between protection and creativity.

Crucially, Altman revealed plans to introduce a revenue-sharing system on Sora 2. This pioneering approach aims to compensate not only the meme creators but also rights-holders, encouraging a symbiotic ecosystem where both parties benefit financially. This could potentially shift the dynamic in online content creation, where widely shared memes and AI-generated videos become monetizable assets rather than copyright risks.

This initiative taps into a significant opportunity: the global creator economy was valued at approximately $100 billion in 2024, and revenue-sharing models could accelerate monetization for AI-generated media. If executed well, it aligns incentives across the board and could foster a healthier environment for innovation.

However, concerns remain. Prominent creators like Casey Neistat warn about a flood of “AI slop” that might drown out authentic human creativity. The challenge will be ensuring quality and meaningful engagement as AI-generated content volume increases.

Introducing OpenAI’s No-Code Agent Builder

At the recent OpenAI Dev Day 2025, the spotlight was on a new product dubbed “Agent Builder.” This tool is effectively a drag-and-drop canvas designed to help users create AI-powered workflows and agents without any coding knowledge. Think of it as n8n, but deeply integrated with GPT-5 capabilities.

Agent Builder allows users to connect modular blocks such as customer service bots, question-answering agents, data pipelines, and logic operators — all on a visual canvas. This is a game-changer for businesses and individuals eager to deploy complex AI workflows quickly without waiting weeks for developer support or expensive custom integrations.

This no-code approach democratizes AI automation, potentially boosting productivity across industries by enabling faster, tailored solutions. Given that 63% of businesses in a 2025 survey reported difficulties deploying AI due to complex integration challenges, tools like Agent Builder could unlock significant pent-up demand.

The Mysterious “Cheetah” Model and Market Buzz

Adding to the excitement—and mystery—is the recent appearance of the “Cheetah” AI model within Cursor’s IDE. With pricing roughly $1.25 per million tokens and impressive speed (~400 tokens per second), various experts speculate it could be one of several advancements: Google’s Gemini 3.0, a next-gen Grok variant, or even Cursor’s in-house code-generation model.

This model’s undisclosed origin has caused some concern among developers about privacy and token consumption abnormalities, underscoring the tension between innovation and transparency in AI services.

What This Means for Businesses and Creators

Together, OpenAI’s revenue-sharing on Sora and the no-code agent builder signal a maturing AI ecosystem focused on collaborative monetization and user empowerment.

For businesses, leveraging tools like Agent Builder can reduce the barrier to AI adoption, optimize workflows, and improve customer engagement without deep technical skills. Creators, meanwhile, stand to gain from monetized AI content that respects intellectual property rights, fostering a sustainable creative economy.

At Leida, we help companies decode and implement AI strategies that maximize operational efficiency and growth potential. Whether it's integrating no-code automation tools or navigating new AI-driven monetization models, we're here to guide your business through the evolving AI landscape.

If you’re curious how AI could uncover hidden bottlenecks in your workflows, book a call with our team below.